Ethos is a people-powered organization, and as such consumer protection is core to our mission and values. From how we operate, build our technology and make decisions, consumer protection is at the core of everything we do.
Consumer Self Custody
All actions in the Ethos platform are user-directed. Ethos does not take custodial possession of consumer coins, keys or wallets. The Ethos Universal Wallet employs a unique technology that enables consumers to control their own wallets, coins and keys while providing a layer of security and protection. Additionally, we will never, ever sell or share our user information or private data.
Crypto is an unforgiving technology. If you type in the wrong address or forget a private key, your funds can be gone forever. While we can’t eliminate all of the safety issues in crypto, we can build a service that tilts the odds in favor of consumer protection through layers of protection, backup and encryption. Additionally, by not taking possession of funds, we safeguard against hacks and breaches.
Ethos is built on trust. As we grow, users will show even more trust by securing their keys, wallets and coins with the Ethos platform. We will need to trust (and verify) our users. Operating in a transparent and ethical fashion will build that trust.
Our founder Shingo is deeply knowledgeable in dozens of cryptocurrencies – their technical strengths, economics, fundamentals and risk profiles. By sharing the knowledge widely, we empower people – regardless of whether they use the Ethos platform or not. Education, learning and knowledge sharing is core to the Ethos brand. Additionally, we classify and curate coins and tokens in order to provide an additional layer of consumer protection and knowledge.
Community is at the core of Ethos, and can continue to be a strength as we grow. By having brand advocates, people who believe in our mission and want to be part of it, we multiply the power and reach of Ethos thousands of times over. Every person who joins our community makes us stronger.
Additionally, we encourage consumers to heed this advice:
- Don’t place any funds into crypto that you can’t afford to lose.
- Track and report your gains and pay your taxes.
- Never, ever share your private keys. A Ethos employee will never ask you for this.