How We're Working to Tackle Crypto’s Biggest Pain Points

Crypto can be confusing, overwhelming and downright scary for anyone, whether they are tech savvy or not. Managing private keys, multiple wallets, passwords and dodging phishing sites and even the fear of getting hacked, has often been too intimidating for average people to take a real foray into Crypto.

While the casual investor relies on a third-party custodian, we all know that unless you control the private keys, you don’t control the crypto. Ironically, it’s these barriers to entry which are also the underlying qualities that gives crypto its revolutionary value.

Since Ethos began, we’ve been focused on tackling the biggest barriers to entry into crypto, while streamlining the utilization of it in the real-world as we play our part to help catalyze a revolution to a more fair and free new economy. We do this by building products which are simple, safe and secure, yet dynamic and innovative.

In this article we highlight the biggest pain points in crypto, and our approach in solving them.

1) Crypto is Too Complicated (and Intimidating!)

Ain’t that the truth! Imagine that you’re trying to buy Bitcoin so you can buy altcoins from an exchange, only to then have to figure out how to download four different wallets. Once you have those wallets, you have to keep them updated plus manage the private & public keys. The process to acquire crypto right now takes too many steps, so it’s no surprise that people just give up and walk away from the possible benefits.

In fact, every person that works for Ethos has personally overcome these hurdles and intimately understands the struggles consumers are facing.

The idea was simple – if we give users the power to safely and simply store, track, send & receive crypto, then it can be a more integrated part of their daily lives. The Universal Wallet gives users the ability to send crypto as easily as they could with PayPal or Venmo, thus increasing the likelihood of exchanging crypto among peers.

Soon you will be able to swap and purchase coins and have them directly show up in your wallet. Making it a one-stop shop for acquiring, accumulating and storing.

Benefits include:

  • Store your tokens, coins and digital assets safely and securely on your mobile device.
  • You’re in complete control thanks to your PIN and biometric data (i.e., fingerprint) combined with safe and secure leading encryption techniques.
  • Generate new wallet addresses and manage multiple wallets at the touch of a button.
  • Sending and receiving just got breezier. Do you have a friend that wants to send you crypto? No problem, you are just two-clicks away from pulling up your wallets public address and QR-code!

Securing your assets doesn’t have to be panic-inducing. Ethos has smoothed out the barriers so you can focus on making wise crypto investment decisions.

2) Centralized Storage

As we just covered above, being able to safely and securely store assets in a simple (even beautiful) way has been a pain point since the early days of crypto. With traditional assets like fiat currency, our current financial system is structured in a way that pushes us to participate in centralized storage – forcing us to hand over full control (or self-custody) of our assets.

The consequences of such a system have been at times grave. Case in point, the financial crisis of 2008 left banks unable to provide consumers with ready access to their funds, requiring a government bailout to keep the broken system afloat. Unfortunately, the crypto space has seen a similar push towards centralized systems of storage and asset exchange, and at times the outcomes have not been pretty.

Mysterious disappearances of digital assets on exchanges like Mt. Gox, Bitfinex, and a multitude of other centralized cryptocurrency exchanges have shown time and time again that entrusting custody with 3rd parties is often ill advised and risky.

If it’s so dangerous, then why are people doing it?

Frankly put, because it’s easy. Instead of needing to manage multiple unique cryptographic private keys and regularly updating software wallets that have confusing user interfaces, it’s easier and less scary to have that done for you. But at what cost?

We saw the challenges people were facing and decided that if we were to truly advocate for financial empowerment, there needed to be a better solution that enables decentralized storage and self-custody. Enter the Ethos Universal Wallet. The capabilities of this mobile-first smart wallet smooth out and simplify the process for you, so that you can maintain control. One wallet, your assets, with you in complete control.

3) The fees are too high!

Whether you are buying crypto or trying to sell crypto to fiat, the fees are plentiful! It’s undeniable. If you’re storing your assets on a centralized exchange that does not offer Crypto-Fiat services, you likely need to pay a fee that exceeds the mining costs to just get your coins off the exchange. If only it stopped there – those fees are quickly followed by additional fees tacked on by the Crypto-Fiat exchange provider, often far exceeding 1% of the total balance being converted to fiat.

A low cost, self-custodied solution has yet to surface in the market. Until now. Through the powerful partnership between Ethos and Voyager, we enable a new era of crypto-fiat trading. We venture to solve the multiple layers of crypto dilemmas, by mitigating losses to conversion fees and all the many concerns over whether or not you will be paid what is rightfully yours when airdrops or forks occur to an asset you own.

Together, Ethos and Voyager bring forth crypto solutions in real terms.

4) It’s a Scam

There is often a gut reaction to assume the worst of things we don’t understand. Most especially when it involves people making or losing money. At Ethos, we understand that our users want to truly feel comfortable and confident navigating the cryptoverse. That’s why we have been working hard to build out a wealth of educational content.

From our video series that can be found here to the coin profiles in the app, we are building out resources to educate newcomers and veterans on the underlying technology, and what different projects in the space are building!

Our coin profiles will soon feature an enhanced rating and review system as well as links to the official websites, social accounts, githubs, and other resources vital to understanding a blockchain project. The Universal Wallet will be a central hub of data, allowing you to develop a deeper understanding of what different blockchain projects are building and how others view those endeavors.

5) Poor to No Customer Support

A common complaint voiced about most industries is the experience of contacting customer support. The crypto space is no exception, and may in fact be known for exceptionally poor customer support. Whether it takes days to hear a response to your inquiry, there’s an inability to provide a solution to the problem or there is simply no response at all, most of us leave feeling uneasy or frustrated.

When you raise a support ticket through Ethos Customer Support, we have customer support reps responding within 10 minutes. We believe that ongoing education and open lines of communication are key to providing a high level customer support experience. Our support reps and community moderators have meetings twice a week, regularly speaking with our Chief Product Officer, head of IT & Security and Marketing Director to stay up to date with the latest developments at Ethos and have all their questions answered. At Ethos, we genuinely pride ourselves on having the best 24/7 customer support team in the industry.

We know that providing security should not stop at building formidable technology. Beyond exceptional management and enthusiastic support reps, a central tenet to our hiring process is identifying people who truly understand. People who understand the technology, our products and the sometimes overwhelming experience of navigating this emerging sector. Because, we’ve all been there. We have sent that transaction and been worried it was lost in the ether, we have forgotten our passwords and we have felt the panic of not hearing back from support.

Through firsthand experience, a strong sense of empathy and human-centered design, our support reps, developers and team as a whole understand the importance of your needs in the New Economy.

Your needs are our needs. As a collective – community members, technologists and creatives – we are Ethos.

We are here for you.