Shingo Lavine - Founder & CEO

An Open Letter to the Community From Shingo Lavine

This is an open letter to all who have been involved in our project thus far. I want to sincerely thank each and every one of you for being a part of our community - your support and enthusiasm has really made this project a reality. The community we have all built together is really unlike any other in the crypto space, and will be compelling to newcomers as our project expands and grows. We have come a long way since the inception of this project and the release of this article marks a big day for us.



The cryptocurrency market is scary and bewildering, especially to new users. Just the other day I had a conversation with someone who knew what Bitcoin was, but was largely unfamiliar with the cryptocurrency industry. The first question she asked was “Is Bitcoin Illegal?”

While this question may seem surprising to those of us who interact with digital currencies on a daily basis, that question is indicative of what outsiders see in this industry. They see Bitcoin as a tool for criminals, and cryptocurrencies as unsafe and dangerous to interact with. If people are going to put their money into something, they don’t want to worry that it may disappear.

In my article “Building a Better Story” ( I talked about a big problem that the crypto industry as a whole faces. For better or for worse, Bitcoin has been the face of the crypto industry which means we get all the benefits of a widely recognized brand, but also all the baggage that comes along with it. This presents a very challenging, but exciting, opportunity for us. A platform for mass adoption needs to be accessible, friendly and safe.

Enter Ethos.

Making Crypto Accessible to All

We all know there is something big happening right now. Even more exciting is that we are at the ground floor of a huge shift that will define how the world looks and operates for generations to come. Yet, a majority of people are still unaware or mystified by the hotbed of innovation that is happening in the crypto industry right now. A huge part of our mission is opening up the possibilities of crypto technology to the wider world and helping consumers, businesses and developers interact with these new tools to build a brighter future.

Core Ethos Values: Security, Safety, Trust, Knowledge & Community


It is very important for brands to stand for something. At the core of Ethos, we believe that some of these values are:


  • Security: It is absolutely imperative that Security permeates everything we do.  The cryptocurrency ecosystem is riddled with scams and hackers, making it extremely risky and daunting to new users. By building Ethos from the ground-up to be super-secure and consumer-controlled, we will inspire confidence in the user and build a trusted brand.
  • Safety: While similar to Security, Safety is about making sure users can avoid mistakes and interact in a secure environment. For example, if you send money to the wrong address or forget a private key, that money can be gone forever. While we can’t eliminate all of the safety issues in crypto, we can build a smart service that tilts the odds in favor of consumer protection.
  • Trust: Ethos was built on the trust that early token participants had in our vision and our capacity to build a platform for mass adoption. As we grow, users will show even more trust by using our products. We will need to trust (and verify) our users.  Operating in a transparent and ethical fashion will build that trust. Part of this is implementing cutting edge anti-money laundering (AML) and “Know Your Customer” (KYC) technology in the right parts of the solution, and inspiring confidence - and trust - in consumers, businesses, developers and regulators.
  • Knowledge: Our founder, team and community are deeply knowledgeable in the cryptocurrency market. We understand the relative technical strength of various cryptocurrency offerings, economics, finance, fundamentals and risk profiles. We hope to foster financial literacy both inside and out of the blockchain industry. By sharing knowledge widely and empowering experts to teach newbies, we empower people - regardless of whether they use the Ethos platform or not.  Education, learning and knowledge sharing is core to the Ethos brand.
  • Community: Community is at the core of Ethos, and can continue to be a strength as we grow.  By having brand advocates, people who believe in our mission and want to be part of it, we multiply the power and reach of Ethos thousands of times over. We are all working towards the same mission and share in the success of the Ethos vision. Every person who joins our community makes us stronger and shows the world that cryptocurrency is real and here to stay.



A New Beginning

We are excited to embark on this journey.  We anticipate many challenges, but also many rewards for Ethos and our community. To read more about our products and services, visit or read our whitepaper.

Thank you for reading, and we hope you join us in our mission to make the world a better place with the power and freedom of cryptocurrency.

Why Ethos?

From Bitquence to Ethos

Very exciting times for us here at Ethos! We have officially completed our rebrand from Bitquence to Ethos. I know many of you may have been attached to the Bitquence brand, but we believe that we need a brand that is ready to tackle mass markets - a brand that is ready to change the world.


What Does Ethos Mean?

In Aristotle’s model of persuasion, there are three components - Logos, Pathos and Ethos.

Logos is an appeal to logic. An example of this would be “Cryptocurrencies allow you to transact cheaply and quickly anywhere in the world.”

Pathos is an appeal to emotion. An example of this would be “Financial institutions never really cared about the average person, it is time to make a change!”

Ethos is an appeal to ethics and credibility. An example of this would be “As someone who has experienced both the old and new economy, I can assure you that cryptocurrencies will improve the lives of people everywhere.”

Ethos is about more than just that though - It is about fulfilling our obligation to improve the financial system and make the world more equal for all. The logical and emotional benefits of cryptocurrencies have largely been communicated well by people within the industry.

“Bitcoin is cheap and allows you to transact instantly without intermediaries.”

“You should use Bitcoin so that the banks aren’t controlling your money.”

But, despite that, the industry is plagued with ethical criticism. We hear things such as:

“Bitcoin and cryptocurrencies are just tools for criminals and darknet markets!”

“Bitcoin needs to be regulated so that it can’t be used for money laundering!”

“Why should I trust my money with a bunch of hackers?”

Ethos is about bringing Ethics into the cryptocurrency world. Ethos is about unlocking the future of finance and empowering the world. Ethos is about building a people-powered cryptocurrency platform - for everyone. Ethos is about investing in our future together.

Whether or not someone, or something, has ethos, however, is in the hands of the community - in you. We believe we have an obligation to make the world better and that it isn’t just good enough to trust that those in power will act ethically. We believe that financial tools aren’t just for the 1%, but for everyone and that cryptocurrencies have the power to unlock these benefits and democratize finance. These are beliefs that we hold, but also beliefs that we need to share with others especially as adoption grows.


Why is Ethos Important?

The Ethos brand will be making the cryptocurrency industry far harder to criticize. When we see media and financial institutions criticizing Bitcoin, it’s easy. Regulation has been largely reactionary and governments and politicians genuinely believe that they are stopping terrorists and protecting consumers when in reality they are on a path to stifle one of the greatest revolutions the world has ever seen. To criticize Ethos, however, is much more difficult. With Ethos they are attacking positive values rather than negative ones. They are attacking ideas like community, solidarity, financial empowerment, ethics, integrity and transparency. Much more difficult.

It is important that we aren’t just different now, but that we also stay different as we grow. Ethos is branding itself in this way not only to be ethical and challenge the system now, but to stay ethical as we grow and to truly embody the name.

ethos cryptocurrency manifesto

The Ethos Manifesto

The Ethos Manifesto

To build a bridge

To establish a marketplace

To bring together people and knowledge

To unite old and new

 Trust yourself

Don’t be satisfied with what is

Imagine what can be

Control your wealth, and your destiny

The future is for everyone

We are Ethos.